Resume

Social Media Manager
UCLA
January 2023 – Present

Wrote social copy and posts for Facebook, Twitter/X, LinkedIn, Instagram, TikTok, Reddit, and Threads for UCLA brand marketing, Newsroom, and Magazine teams.

Communicated to audience of 2+ million followers.

Drove 25% of Newsroom traffic through social media posts within first year.

Scheduled 78 publishing slots per week with top-performing news stories.

Created and streamlined the creation of motion graphic video explainers on complex news topics.

Published and reshared earned media from high-profile publications including LA Times and KCRW.

Directed student workers creating TikTok and Instagram Reel content.

Worked on special handling projects including heritage months, admission decision content, graduation packages, and scholastic year milestones.

Wrote scripts for broadcast studio videos.

Worked with experiential team to ideate, refine, and amplify in-person activations each month.

Acted as liaison to numerous departments to amplify and promote their content and events.

Captured live media in person at events and for magazine content.

Senior Copywriter – Contract
Neon Flux
August 2022 – October 2022

Crafted messaging for ecommerce campaigns for Masculen, Serious Skincare, and IG.

Dictated design hierarchy to resolve strategic problems with page engagement.

Collaborated with media buyers and design team to create social media posts and emails.

Developed Masculen brand voice and copy style guide for junior writer team.

Doubled keyword ranking power while revising Amazon listings for compliance.

Copywriter
Beachbody
May 2021 – August 2022

Wrote copy for drip campaigns, promotional emails, monthly CTA emails, video scripts, and supporting social media and web content.

Wrote promotional materials for Beachbody Super Trainers and their branded programs.

Worked with VPs of Field Development and Marketing to refine Team Beachbody’s brand voice.

Wrote organic and integrated marketing copy for new program and product launches.

Refined creative brief pipeline to provide solutions to efficiency issues.

Directed third-party content creators on monthly themed group guide content.

Drove 25% increase in conversion to company’s BODgroups social platform in October 2021.

Wrote copy for gut-health nutrition packs that beat sales forecasts by 31% in its first month.

Writer and Editor
Freelance
January 2019 – Present

Quarterfinalist in the PAGE Screenwriting Awards 2020, Final Draft Big Break 2020, and Screencraft Horror 2020.

Rewrote Planet Gradius: The New Earth feature script for NBF Film Productions.

Wrote a 14-chapter romance narrative for Zoomob featuring branching story choices.

Wrote the first installment of Jadie’s Adventures book series by Jade Love Kids Foundation.

Prepared scripts for management queries for the Killer Shorts Screenwriting Contest.

Wrote two spec features and three spec pilots, and one horror short.

Staff Writer
iP2 Entertainment
April 2017 – January 2019

Show Writing Credits:
Tomb of the Ancients (escape-the-room show script, produced by National Geographic)
Ocean Endeavor (show script, produced by National Geographic)
CritterCam Live! (live-action digital puppet show script, produced by National Geographic)
Pacific Rim: Shatterdome Showdown (show script, produced by CloudGate Studio)
Alien: Descent (operator script, produced by FoxNext)

Wrote show scripts, product copy, in-park signage, and technical SOP Manuals.

Developed attraction concepts and story outlines for National Geographic, Mattel, Real Madrid, and Hasbro family entertainment centers.

Freelance Writer
July 2015 – December 2015

Completed contracts for SeatLink, Alternative Strategies, and Smidian, a Harvard Innovation Lab.

Senior Editor
Wcities Inc.
September 2012 – June 2015

Managed a team of editors for Expedia’s Local Expert Program and Renaissance Hotels’ Discovery project while contributing content to MasterCard’s Priceless Cities campaign.

Staff Writer
Fictionade
April 2012 – September 2012

Contributed 15 fiction pieces to online magazine Fictionade.

Staff Writer
Ender’s Fund
January 2012 – July 2012

Wrote “Wall Street Game” script and directed 10 animated cutscenes.